Ellijay Mushrooms
Company Overview
Started in 2018, Ellijay Mushrooms’ is a family owned and operated sustainable mushroom farm nestled in the foothills of the Appalachian Mountains.
My Role
For this project, I joined the team as the Graphic Designer and worked closely with the the two Co-Founding partners Howard Berk and Megan Hsiao.
HOWARD BERK | CEO
Research
Setting Goals
As a new business, my focus was to first get clarity on Howard’s vision for the brand and break it down into key three key concepts that to build off of.
Farm fresh mushrooms grown in the Appalachian mountains of North Georgia and fed mountain spring water.
Branding direction as a small family owned business that will become the biggest mushroom farms on the East coast with the highest quality.
(Future) An educational center where people can visit to learn & pick their own mushrooms.
Graphic assets for marketing: Logo, brochures, posters, banners, etc.
Competitor Analysis
I started off my initial research on the current top mushroom farms & suppliers worldwide and locally in order to learn about their current market penetration, branding, visuals and history to gain insight on their success and how we could proceed forward.
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Phillips Mushrooms
These guys are the big boys and the mushroom business. With over 90 years to build their brand they are well established. They are the largest grower of specialty mushrooms and a leader in overall mushroom production.
https://www.phillipsmushroomfarms.com/
Qihe Georgia Grown Mushrooms
This is a mushroom farm based in Newnan, Georgia. They have a supplier based in China and we could learn their process and connections.
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Mycology Supply
This is one example of several providers of edible mushroom cultures and prepared substrates. They sell more towards B2C than large farms.
https://mycology-supply.com/
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Zhengzhou Satrise Industry
Possible supplier based in Zhengzhou, China. They sell equipment, pre-made logs, and specialty mushrooms that can be shipped.
https://satrise-fungi.com/
